Analysis Of The Air India Airline Tourism Essay

Analysis Of The Air India Airline Tourism Essay It was founded by  J. R. D. Tata  in July 1932 as  Tata Airlines, a division of Tata Sons Ltd. On 15 October 1932, J. R. D. Tata flew a single-engine  De Havilland Puss Moth  carrying air mail (postal mail of  Imperial Airways) from  Karachis Drigh Road Aerodrome to  Bombays  Juhu Airstrip  via  Ahmedabad. Air India serves 11 domestic destinations and 18 international destinations in 11 countries across  Asia,  Europe  and  North America. Air India has two subsidiaries and two affiliated carries. Together Air India,  Air India Cargo,  Air India Express,  Indian  and  Air India Regional  form the  National Aviation Company of India Limited. Air India Cargo It was started in 1954. The airline operates cargo flights to many destinations. The airline also has on ground truck-transportation arrangements on select destinations. As a part of the IATA carriers Air India carries all types of cargo including dangerous goods and live animals. Air India Express Air India Express  is the low-cost  subsidiary of the airline which was established in 2005 during the aviation boom in India. It operates primarily to the  Persian Gulf  and  South East Asia through scheduled passenger services   Indian Indian  which is based in  Delhi  focuses primarily on domestic routes, along with several international services to neighbouring countries in Asia. Air India Regional Air India Regional or better known as Alliance Air serves mainly on Regional routes. Its main hub is  Delhis  Indira Gandhi International Airport. Tangible Assets Fleet and Material Resources Air India is gradually expanding its fleet. In the recent times seventeen new aircraft eight B777-200LRs and nine B777-300ERs have so far joined the fleet and apart from this 15 Airbus A-321s and 16 A-319s have also joined for Indian operations.  Air India now operates 28 weekly services on the international network to three destinations in the  Ã‚  USA New York, Newark and Chicago including a daily NonStop flight between Mumbai-New York and Delhi-New York following the induction of brand new Boeing 777-200LR in its fleet. With a fleet of 136 aircraft, Air India has been gradually expanding its network to cover new destinations in India and abroad. Given below are the details of the Air India Fleet: Network Air India currently operates international flights from Mumbai and 16 other Indian cities, viz. Ahmedabad, Amritsar, Bangalore, Chennai, Delhi, Goa, Hyderabad, Kochi, Kolkata, Kozhikode, Lucknow, Jaipur, Varanasi, Tiruchirapalli, Gaya and Thiruvananthapuram. Commencement of international operations from these cities has obviated the need for passengers from these regions to necessarily travel to Mumbai and Delhi, the traditional gateways, for taking international flights. Passengers boarding or deplaning in these cities can now complete their immigration and custom formalities at their city airport, both at the time of departure and arrival.   Additionally, Air India has code-sharing arrangements with other international carriers. International Hub: After taking the path of consolidation during the past one year, the airline has taken a major initiative towards strengthening its global network and has restructured its operations to Europe and USA by making Frankfurt its operational hub for West-bound flights.   Indian Hub: The Indian Hub resides at Delhi Mumbai Airports which houses facilities for connections to all major Indian cities. On the domestic front AI operates to 64 stations out of which 17 are connected to our international destinations. The 172-seater Airbus A321 aircraft connects all major metros, including all flights on the Delhi-Mumbai sector. Spacious cabin, comfortable seats and the luxury of in-flight entertainment make this a superior product that travellers look forward to. Star Alliance There has been a quantum jump in product profile resulting from induction of new aircraft and consequent expansion of network, Air India will be all set to join the Star Alliance by March, 2011. Once Air India becomes a member, passengers will enjoy enormous benefits, including seamless transfers while travelling across the world, more frequent flyer mileage points, code-sharing leading to a wider choice of flights and access to lounge facilities worldwide. Star Alliance, is a leading global airline alliance of 21 top international carriers. The Star Alliance network offers more than 17,000 daily flights to 916 destinations. Human Resources Air India has more Human Resources than it needs which is evident in the numbers employed. In 2009, 17% of the airlines expenditure went towards salaries which is enormous comparing it with private carriers for whom it was 9.5%. The merger didnt involve any retrenchment. Nor do any of the current recovery measures being discussed hold any ideas of reducing employee strength by huge numbers. Air India has 31,000 employees and 14 recognized worker unions apart from which there are several unrecognized ones. While the unions say they are open to being supportive for the development of a better future for the airline, they do not support privatization of the airline or retrenchment Apart from retrenchment, employees are also worried about the new structure adopted by the airline which they believe will work against their interests. This structure is the so-called SBU structure, one where a large organization is broken up into smaller units, each of which is run like an independent company in principle. In Air Indias case, the problem as discussed by some senior editors officials is that the strategic business unit structure isnt perfect. Under this structure, a Delhi airport manager reports to his strategic business unit head, while his performance will actually be reviewed by the executive director of the northern region. Adding to this the decision on rewarding this airport manager with a foreign posting is in the hands of the commercial director, who is based in Mumbai. The officials recommend is that this entire structure be done away with and a more equitable and just system is brought into place which assures long term sustainability of the organization. IT Technology Resources The IT integration between the erstwhile Air India and Indian Airlines is complete and new technology processes are put in place which are to assure high quality services to the customers. NACIL, the holding company of Air India, has entrusted SITA (Society International Telecommunications Aeronautics) with the task to implement an efficient online booking engine, departure control system, check-in and automated boarding control, baggage reconciliation system (BRS) and a frequent flyer programme. The deal which is a contract worth $190 million (Rs 845 crore) for a period of 10 years will also enable Air India to use SITAs Horizon Passenger Services System. According to SITA, the systems implemented will make Air India step into the league of unmatched technological supremacy on the technological front primarily this includes an integrated IT platform will enable Air India to streamline its ticket distribution system and save on high distribution cost. SITAs Horizon platform provides hosted PSS services to 140 airlines boarding 120 million passengers and will be used to deliver a single airline code which is extremely critcial in order to allow the seamless integration of the former domestic carrier Indian Airlines with Air India for the first time since they merged in August 2007. Another early deliverable will be enabling Air India to meet the requirements for joining the Star Alliance. SITA association with Air India with mission-critical services has been for more than 50 years, including network connectivity at all their domestic and international stations, check-in, air-to-ground communications, fares management and baggage tracing. Air India is now invited to join SITAs Horizon Advisory Board which sets the strategic direction for SITA as it engages with Oracle and other partners to deliver a next generation Passenger Services System which will greatly benefit Air India as it exploits new technology and open systems architecture. SITAs workforce in India along with its local partners NIIT and Mindtree now stands at almost 1,000 highly skilled personnel. Low Cost Resources: Livery Air India and  Indian  unveiled their new livery in May 2007. The logo of the new entity is a Flying Swan with the Konark Chakra placed inside it. The Flying Swan has been morphed from Air Indias old characteristic logo, The Centaur whereas the new Konark Chakra is reminiscent of Indians logo. While the aircraft is a new ivory in colour, the base retains the red streak of Air India. Running parallel to each other is the characteristically evident Orange and Red speed lines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name Air India runs across the tail of the aircraft in  hindi signifying the importance of the National language. The Maharaja This Maharja which is now familiar figure first made his appearance in Air India way back in 1946. Bobby Kooka as Air Indias Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah. It began as an attempt as a design for an inflight memo pad grew to take Air Indias sales and promotional messages to millions of travellers across the world. Today, this iconic Maharajah of Air India has become a world figure. The logo has completed 56 years and become the most recognizable mascot the world over. The various ads depicting his antics, expressions, puns have allowed Air India to promote its services with a unique panache and an unmatched sense of subtle humour. In fact the Maharaja has won numerous national and international awards for Air India for humour, sense and originality in publicity. Dining Air India is constantly trying to create a gourmet experience in its dining. The airline offers a choice of menus to interest all types of tastes Indian and Continental. Apart from these, there is western cuisine, a choice of Asian specialities, and even Japanese meals on the India-Japan route. If any passenger has a special food requirement, there is a choice to choose from any of the twenty three special meals. The menus are constantly revamped and the wines carried on board live up to the food they complement. Meals are served in First Class seating to passengers in bone china crockery. Alcoholic beverages are served complimentary.   In-flight Entertainment Air India aircraft are the envy of any radio station with a rich collection of music on board in different genres. Passengers can choose from Indian popular music, Indian Classical, beautiful Ghazals, Bollywood hits and English songs from Western Classical, Pop, Jazz, Country and Nostalgia. A special channel for Regional songs with different routes and demographics has been compiled to suit all passengers coming from different regions. Air Indias video programmes include a choice of the most recent English and Hindi feature films. The finest in comedy, nature wildlife, adventure, action and life style are wrapped in a One-hour video magazine. There are special movies in Tamil, Malayalam, etc selected for passengers travelling from Kochi, Kozhikode and Chennai to the Gulf and Singapore.  Ã‚   On Ground Facilities: Lounges, etc   Air India has its own exclusive lounges at Delhi, London, Hong Kong and New York in addition to the one in Mumbai. At other international airports, Air India has tie-ups with other international airlines or local Airports Authorities for lounge facility.  Ã‚  Ã‚  There is a lounge for unaccompanied minors as well.   Online Booking, Web Check-in, etc The quick, easy and convenient way to book AI tickets online through the Air India website. An e ticket will be generated and the details with the e ticket link will be emailed to the passenger.  Ã‚  Ã‚  Ã‚  Air India has extensive facilities for Web check in and Tele check in for its passengers to provide ease of facilities.

people are shaped by environment Essay example -- essays research pape

People are Shaped by Their Environment For a long time, people have argued over whether an individuals behavior is controlled solely by their environment. Their experiences, and the people they grow up with shape the way they behave as people. People teach others ways of acting and thinking that are kept for the rest of their lives. In Mark Twain's, Pudd'nhead Wilson, the characters live in a society that criticizes the way they live their daily lives. The town's expectations, opinions and values affect their personalities. For these reasons, environment is the driving force shaping the way individuals live. Chambers, who grows up in an environment of discrimination and abuse, becomes ashamed and insecure about himself. For example, because Roxy swapped Chambers and Tom, therefore switching their environments: Tom got all the petting, Chambers got none. Tom got all the delicacies, Chambers got mush and milk, and clabber without sugar. In consequence Tom was a sickly child and Chambers wasn't. Tom was "fractious," as Roxy called it, and overbearing; Chambers was meek and docile (41). The slave system insists that because Chambers is "black" he must be treated differently from those who are not . The punishment Chambers receives emotionally scar his thoughts and causes him to act inferior. In addition, when Chambers finally finds out his true identity, "The real heir suddenly found himself rich and free, but in a most embarrassing situation. He could neither read nor write, and his speech was the basest dialect of the Negro quarter" (166). The effects of his damaging childhood have now affected his capability to become the successful man he could have been. Although Chambers is now free from slavery, with... ...ad been many a day now since she had ventured a caress or a fondling epithet in his quarter. Such things, from a "n-----," were repulsive to him, and she had been warned to keep her distance and remember who she was (44). Tom's overpowering lifestyle causes him to believe he has the right to beat on Roxy. Tom was taught to believe that he has the authority over "n------", which has an affect on the way he treats his slaves. In addition, Tom intends to humiliate Pudd’nhead Wilson by bringing up his unusual hobby in front of the Capello twins asking: How's the Awful Mystery flourishing these days? Wilson's got a scheme for driving plain window glass out of the market by decorating it with

Filippo Brunelleschi

Filippo Brunelleschi Many people before I have said that Filippo is the father of Renaissance architecture. During his lifetime, he was indisputably the most prominent architect in Italy. Filippo, the second of three children, was born in Florence, Italy in 1377, to a lawyer and father, Brunellesco Di Lippo and his mother, Giuliana Spini. In 1392, he began his apprenticeship in a small workshop in Florence. After only 6 years, he passed his examination and became a guild master goldsmith. An important influence on him at this time was Paolo dal Toscanelli, a merchant and medical doctor. Paolo had an interest in science and mathematics and eventually taught Filippo the principles of geometry. He also brought out Brunelleschi interest in technology. In 1401, Brunelleschi entered a competition with seven other esteemed artists to design the bronze doors of the Florence Baptistery. Though his work was amazing, another artist was the victor in the competition. Therefore, he was given the job as the assistant to the artist in control of the commission. After this setback, Brunelleschi turned more towards to architecture. He then stayed 7 years in Rome working beside his friend, Donatello. In 1415, Filippo made an important achievement in the mathematics field. He rediscovered the principles of linear perspective, only using mirrors. With this discovery, he now understood that there should be a single vanishing point to which all parallel lines in a plane, other that the plane of the canvas. During this time, he also made the time to understand the scale and other mathematical principles. From the year 1409 and onward Filippo became fascinated by the uncompleted Duomo Santa Maria del Fiore, the Cathedral in Florence. Work on this cathedral began in 1296 but problems persisted on the huge engineering problem of how to place the dome on the octagonal Baptistery. After another competition, Filippo won and was give the commission to finish the cathedral with machines and a unique design that he came up with. The cathedral was a prolonged process in which it was almost finished when Filippo died in 1446. All that was left to do was add a lantern that Filippo had already designed. Although the dome of this astounding cathedral was Brunelleschi’s most famous architectural achievements, he has created much more works of art. For example, he redesigned and created the Church of San Lorenzo in the early 1400’s. Another famous work was the Pazzi Chapel. Filippo has even more claims to fame. During 1421, he became the first person to attain an industrial patent. This patent gave him a three-year domination on the manufacture of a barge with hoisting gear. In 1477, Filippo Brunelleschi died. He was buried in the Cathedral of Santa Maria del Fiore. Remarkably, his tomb was only found in 1972 after it was lost for hundreds of years. Filippo Brunelleschi was an intelligent man who suits the title ‘ideal man’ perfectly. He was one the men who lived during the renaissance that had it all. Filippo had brains and the will to educate himself further. He was an exceptional artist and architect. He also conquered the fields of mathematics and science. All of this was shown in his architectural works and his works as a goldsmith. If Filippo weren’t inspired to be an architect, landmarks all throughout Florence, Italy would not be the same. The Church of San Lorenzo and the dome of the cathedral in Duomo would not be such magnificent feats. The idea of counterweights would have been discovered much later in time along with many other principles. In Conclusion, Filippo Brunelleschi was a man who set higher standards for the rest of the men during his time period. Discovering new ideas and conquering more feats, Brunelleschi is one of the few men that can truly be called a Renaissance man.

The Removal Of British Protection - 912 Words

The removal of British protection resulted in a social need for protection, either by the dominion or the United States, and therefore was a key factor in the three referendums. During this period King believed that the protection of Newfoundland was a fundamental aspect of Canadian security because of the threats of a full-scale invasion. For Newfoundland, the creation of the Newfoundland Defense Force in 1940 included Canadian troops whom were at Gander airport. Prior to Confederation, the British government signed a series of 130 treaties with other countries including several that allowed American military bases, and treaties that protected American and French fishing rights. Bases including Stephenville were leased for 99 years to the United States military. Such in maintained military arrangements were responsible for increased cultural connections to both the Canadians and the Americans. The intermarrying among American servicemen and Newfoundland women resulted in a cultural connection. Mackenzie stresses what the extent of the naval bases played in Canadian symbolic victory. He maintains that â€Å"With the signing of the 1941 Airbases Agreement, the Canadian government won a large symbolic victory, but a major one none the less†¦ in a matter of days the American presence on the island shifted.† This meant that no longer would Washington be able to call the shots regarding he islands protection, and demonstrate Canada’s willingness to the citizens of their potentialShow MoreRelated Andrew Jackson Essay981 Words   |  4 Pagesthe strength and tenacity by which America has defined itself over the generations. He acted in all ways with concern for the growth of the American nation, both at home and overseas. 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